The Sales Funnel For Effective Online Marketing
Since ancient times sales funnels have always been part of marketing and traditional business. It seems like the topic of funnels in Internet-based business is becoming more popular.
Truth is, people are eager to know more about this strategy for marketing and the best way to implement it in their marketing efforts on the internet. If you would like to know something more about the sales funnel to help you with efficient Internet marketing, I encourage you to read on.
The Sales Funnel - What is it?
A marketing funnel isn't an actual funnel. The reason for using the term "funnel" for this concept of marketing is to help visualize and explain the sales process from beginning to the end. It is a wide opening for customers who are called "Unqualified Prospects" at its top and a narrower opening for sales conversion at the lower end. It's a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People that are "unqualified prospects" will be found at the upper end of the funnel. This is people who have never spoken to you but may be interested in your product or services. You'll have many offers and sales activities later and you'll have people who've purchased your product/service.
Another reason why a lead-generation funnel idea is effective is the fact it allows you monitor potential prospects at different stages in the expanded sales process. By using the sales funnel to measure the number of prospects who are qualified at each stage, you can predict how many potential customers will become actual customers.
The sales funnel lets you to identify the areas where your sales strategy is not working and where it is being successful. It also helps you determine if your campaign isn't reaching enough customers. This will help you to decide where to focus your efforts and help you reach your goals in marketing. It is used to monitor and control the process of selling of clients.
The Sales Funnel Top Front or End
The front of your sales funnel should be the most active component of your process. This requires constant testing. Your imagination and resources will only limit the amount of front-end strategies that you could develop.
The primary goal of the front-end is to attract prospective customers and turn those buyers into buyers further through the sales funnel.
When a potential customer opts-in to your offer, they become "qualified". This is the point in the sales funnel where the prospective customer or "Unqualified prospect" becomes a qualified leads because they have taken actions that show that they are sufficiently interested to purchase your product.
Your front-end must be able drive targeted traffic to your website or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the best ways and tools to accomplish this.
There are many methods to "qualify", the "Unqualified prospect". One of the best ways to qualify prospects is by creating a squeeze page. This allows you offer something of value related to your product that users can receive for free, or at a substantially lower cost in exchange for their email address and name. You can select from newsletters and related reports, as well as video and e-mail courses.
So we see that the front-end of your sales funnel is where people are drawn into your sale funnel. But what do you think of the back-end?
The Bottom of The Funnel: The Back-End
The back-end (or the bottom) of your sales channel is where the majority of sales and profits occur. This is where you will find your most expensive products. They are generally appropriate to the same market however they are presented in a different format, such as audio, video live interaction, or private consult.
The main difference between front and back-ends is in the type of client as well as the cost of the product/service being provided.
Even though it is true that a very tiny percentage of people be able to enter your front-end however, just 1-2% of them will end up in your back-end. Because a few people will invest more, that's fine.
You see, that while front end products and services may be priced at less than $100, back-end products and services are typically priced in the hundreds or thousands. This means that the top of the funnel or the back-end, the primary source for revenue for your Internet business. It's also the most reliable and stable area in the sales process.
As I said earlier, the sales funnel can be as simple or complicated as your imagination or resources allow.
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